Navigating Cocoa Challenges Without Compromise
At Michel Cluizel, crafting exceptional chocolate is not just a tradition — it’s a promise. A promise to honor our roots, our growers, and above all, our customers. That’s why we feel it’s important to share a behind-the-scenes look at the current challenges facing the chocolate industry, and what we’re doing to protect the experience you’ve come to know and love.
Soaring Cocoa Prices and New Tariffs
The global chocolate market is undergoing unprecedented shifts. Cocoa prices have reached historic highs due to poor harvests, climate volatility, and supply chain disruptions. These pressures are already reshaping the industry — and not in small ways.
At the same time, an extra 15% tariff on already duty rates has been imposed on European imports to the United States, directly impacting products like ours that are lovingly made in Normandy using traditional French methods and the finest ingredients.
Cluizel's Commitment to Quality, No Matter the Cost
In the face of these rising costs, we had a choice to make: compromise on quality or uphold the legacy of excellence that Michel Cluizel has been known for since 1948. For us, the decision was simple.
Michel Cluizel USA has chosen to absorb these additional costs so that you can continue to enjoy the luxurious chocolate you expect, without interruption or compromise. We will not cut corners. We will not dilute our recipes. We will not stray from our values.
A Legacy Worth Protecting
As one of the few bean-to-bar chocolatiers that is still family-owned and operated, we understand the importance of integrity and transparency. We know our cocoa farmers by name, and we oversee every step of production to ensure our chocolate is not only rich in flavor, but also in purpose.
This level of craftsmanship and commitment isn’t easy, and it’s even harder in today’s economic climate. But we believe our customers deserve nothing less.
Thank You for Standing With Us
Your continued support inspires us every day. Whether you’re gifting one of our chocolate boxes, enjoying a Single Estate tasting square, or using our baking couverture in your culinary creations, you are helping sustain a tradition of chocolate-making that spans generations.