Artisan, Artisanal, or Gourmet Chocolate: What’s the Difference—and Why It Matters

You’ve likely seen the terms artisan chocolate, artisanal chocolate, and gourmet chocolate—but do you know what they truly mean? When a chocolate maker claims to craft “gourmet chocolate,” what should you expect? At Manufacture CLUIZEL, we believe in both clarity and craftsmanship. Let’s break it down.

Artisan vs. Artisanal Chocolate

Artisan chocolate typically refers to small-batch, handcrafted creations made with exceptional care and creativity. These are often developed by independent or family-owned makers focusing on limited editions, new flavor experiences, and a hands-on approach.

Artisanal chocolate, on the other hand, is a broader term that includes high-quality chocolates made using traditional methods—though not always in small batches. It may involve a combination of handcrafted and automated processes, but always with an emphasis on skill, authenticity, and quality ingredients.

The common thread? A dedication to flavor, integrity, and chocolate made with heart.

Pros: Unique, high-end flavors and craftsmanship you won’t find in mass-market options.

Cons: Limited availability, shorter shelf life, and generally higher price points due to the nature of production.

What Is Gourmet Chocolate?

Gourmet chocolate goes beyond just being “fancy.” It’s defined by excellence at every level—from ingredients to execution.

At CLUIZEL, our gourmet chocolate is certified with the “Noble Ingredients” label, ensuring we use only:

• Pure cocoa butter

• Bourbon vanilla pods

• Absolutely no soy lecithin or artificial flavorings

Gourmet chocolate can be crafted in both small and larger volumes, as long as the commitment to quality and flavor remains uncompromised.

It’s not about how much you make—it’s about how well you make it.

Fun fact: Not all gourmet chocolate is made by tiny chocolatiers. Some larger producers, like CLUIZEL, uphold gourmet standards while meeting global demand.

Where CLUIZEL Stands

Since 1948, Manufacture CLUIZEL has proudly identified as both an artisanal and gourmet chocolate maker. From bean to bonbon, we focus on:

• 100% natural, traceable ingredients

• Traditional craftsmanship blended with modern techniques

• In-house recipe creation, careful decoration, and hand-finishing by expert chocolatiers

While we maintain rigorous sanitary and production standards with advanced equipment, every product still carries the signature touch of our artisans—from molded bars to meticulously crafted bonbons.

In the world of chocolate, words matter.
And at CLUIZEL, “gourmet” and “artisanal” are more than just labels—they are promises of taste, quality, and tradition.